EACH STUDENT WILL BE ASSIGNED A BUSINESS TO CREATE A BLACK AND WHITE ADVERTISEMENT FOR. STUDENTS WILL DESIGN THE AD USING BOTH TEXT AND IMAGE.
RECOMMENDATIONS FOR A SUCCESSFUL AD:
IN ADDITION TO THE DOUBLE SIDED HANDOUT, PLEASE THINK ABOUT THE FOLLOWING:
USE A BORDER WHICH DOES NOT HAVE TO BE ON ALL FOUR SIDES OF THE IMAGE. THIS CAN OFTEN HELP BALANCE THE VALUES IN A COMPOSITION. FOR EXAMPLE, IF YOU ONLY HAVE A FEW AREAS OF BLACK IN YOUR IMAGE, A BLACK BORDER MIGHT MAKE SENSE.
USE HUMOR. EVEN THE MOST ORDINARY OF BUSINESS CAN BE MADE INTERESTING WITH HUMOR WHICH CAN ALSO OPEN UP MANY OPTIONS FOR THE SUBJECTS YOU CHOOSE IN THE IMAGE.
BRING YOUR OWN INTERESTS TO THE PIECE. IF YOU LIKE DRAWING DINOSAURS AND VOLCANOS, FIND A HEADLINE YOU CAN USE THAT CAN INCORPORATE THESE SUBJECTS. THERE IS NO RULE SAYING THAT YOU HAVE TO DRAW A BANK IN AN AD FOR A BANK.
USE BUSINESS LOGOS. THIS OFTEN ADDS AN OFFICIAL LOOK TO YOUR FINISHED PRODUCT.
GOOD LUCK AND HAVE FUN! THIS PROJECT IS DUE ON MONDAY APRIL 11TH!
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